marketing

How to Take Better Product Photos for Etsy: Tips to Increase Sales

How you can improve your product photography to increase your handmade sales

If you’re an Etsy seller, then you know that photos are key to making sales. A well-photographed product can make all the difference in whether or not a customer decides to buy. In this blog post, we’ll give you tips on how to take better product photos for your Etsy shop. With the right photos, you can increase your sales and boost your business!

Here are our tips for taking better product photos for your handmade products:

What do I need to take good photos for my Etsy shop?

You don’t need to invest in expensive photography equipment to take great photos of your product. With a little bit of practice, you can use a camera or smartphone to take stunning photos that will make your products stand out from the crowd.

Tip: If you’re using a smartphone, consider investing in a tripod to keep your camera steady. This will help you avoid blurry photos.

Take Multiple Photos

Take multiple photos of each product from different angles. This will give potential customers a better idea of what your product looks like and how it can be used.

Having more than one photo allows buyers to see your product from multiple angles. This is especially important for items that are 3-dimensional, like jewelry or pottery. Seeing the item from different angles gives buyers a better sense of its size, shape, and overall look.

Multiple photos also give buyers a better sense of the product’s details. If there’s intricate stitching or beadwork, for example, multiple photos can really showcase that. Again, this helps potential buyers get a better sense of what they’re looking at and decide whether it’s something they’re interested in.

Finally, having multiple photos simply makes your listing look more professional and complete. It shows that you’ve taken the time to present your product in the best possible light, and that can make all the difference when buyers are scrolling through listings.

Lighting matters

Any photographer will tell you that lighting is one of the most important elements in getting a good photo. The same is true for product photography, whether you’re selling on Etsy or any other platform. Using the right lighting can make your products look their best and help them stand out from the competition.

There are a few things to keep in mind when setting up your lighting for product photography. First, try to use natural light whenever possible. This will give your photos a softer, more flattering look. If you’re using artificial light, choose a cool white LED bulb to avoid casting a yellow tone on your products.

Also, be sure to position your light source so that it’s shining on your product from the side or at an angle. This will help to create shadows that give your photos depth and dimension. By taking the time to set up your lighting properly, you can ensure that your products always look their best in photos.

Stylin Up

Many Etsy sellers use styled product photography to make their items look more appealing to buyers. This involves using props and backgrounds to create a certain look, and it can be a great way to make your photos stand out. However, purchasing backgrounds can be expensive, and it can be difficult to find the right ones to match your products. Thankfully, there are a few ways to get around this issue. First, you can try using recycled materials like old wallpaper or fabric.

Second, you can purchase inexpensive backdrops from online stores like Backdrop Outlet. You can also consider DIY-ing your own backgrounds by painting or hanging curtains. With a little creativity, you can find the perfect background for your product photography without breaking the bank.

Photo editor programs for Etsy Sellers

There are a lot of great photo editor programs out there that can help Etsy sellers take their product photos to the next level. Some of our favorites include Adobe Photoshop, Lightroom, and PicMonkey.

Each program has its own unique set of features and capabilities, so it’s important to find one that best suits your needs. For example, Photoshop is an incredibly powerful program that offers a wide range of editing options, but it can also be quite complex and time-consuming to learn.

On the other hand, Lightroom is much simpler and easier to use, making it a great option for those who are just getting started with photo editing.

PicMonkey is another excellent choice for those who want to edit their photos quickly and easily.

Canva is also a good choice, it’s extremely easy to get up and running and also free.

Conclusion

By following these tips, you should be able to take great photos that will help increase your sales on Etsy. Just remember to practice and have patience, and you’ll be a pro in no time! Good luck!

Nicole Pascoe Nicole Pascoe - Profile

Written by Nicole Pascoe

Nicole is the co-founder of Craftybase, an inventory and bookkeeping software product designed specifically for handmade sellers. She has been working with, and writing articles for, Etsy sellers for the last 12 years. Her passion is to help handmade sellers to become more successful with their online endeavors by empowering them with the knowledge they need to take their business to the next level.