Using AI copywriting tools to improve your Etsy product listings

We show you how to utilise AI tools to create product listing descriptions and titles for your craft business that convert into sales.

As an owner of a handmade craft business, you probably have many things to do, and creating unique and eye-catching copy for your products may not be the first priority on your list. Given that well written product descriptions are a factor in achieving high ranking products on Etsy, it’s really important to make this a priority.

As takes time to learn how to create captivating content for your audience to relate to, not many have the means to do so. So, why not get Artificial Intelligence (AI) to help with this task?

Over the years, AI has changed the way we work, on both a personal and business level. AI has become a popular trend, especially in the digital marketing industry, with AI tools helping businesses create unique and original content automatically.

Not just that, these tools are also able to edit and optimise written text, including email, articles and product listings.

If you are looking into using AI copywriting tools to help with your product listings for your handmade craft business, look no further. Here are some ways these tools can help!

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What Is Artificial Intelligence?

It can be helpful to know what exactly artificial intelligence is before getting started. At its core, AI is a technology designed to mimic human thought processes.

This is done through a machine-learning engine, created to learn through repetition from a large dataset of examples. As AI is constantly learning, it improves over time, programming itself to think and act like humans.

AI is useful in the digital marketing industry for various reasons, such as creating video descriptions, email copies and even product listings.

Ultimately, AI helps by enhancing the speed and effectiveness of human efforts.

What Does AI Copywriting Tools Do?

As mentioned, AI can help create captivating copies in a fraction of the time. While they are still not able to replace copywriters, they are still able to create unique and relevant content.

On top of this, AI copywriting tools can also help your business increase revenue, optimise SEO content, and improve copy quality.

With AI, you will be able to focus more of your time on making your craft products, rather than thinking of descriptions for them.

Increase revenue

As AI creates quality content for your business, it can result in a ripple effect, pushing more potential customers to your site. This can help you build brand authority, converting these potential customers into buyers.

Read more: 3 ways to optimize your sales process on Etsy »

Optimise Your Content

With this AI tool, you will be able to optimise your content through the use of targeted keywords. AI copywriting tools will recognise any relevant keywords in your niche, using them in their content to improve your rankings.

Improve Copy Quality

AI copywriting tools will be able to highlight mistakes such as grammar, punctuation, spelling and vocabulary quickly and efficiently, as compared to humans. It is important to get these technicalities right — no one will be convinced with your product if your listings are filled with mistakes!

Use AI Copywriting Tools to Create SEO Friendly Product Titles and Listings

If you, as a business owner, struggle to come up with captivating copy and product listings, consider using AI copywriting tools to help save you time. All you will need to do is to provide the AI with basic instructions and information about your craft product for them to generate multiple ideas.

Not only can these tools create engaging content, they will also optimise them for SEO, allowing search engines to identify them easily, thus ranking them higher in results.

Rather than spending an unnecessarily long time thinking of unique and engaging product listings and descriptions, get an AI tool to help you keep up with these tasks instead.

With the help of an AI copywriting tool, you will get engaging social media posts, email copies, meta titles and even blog posts done in a matter of seconds.

AI tools


An AI powered copy-editing tool, Writer helps generate content targeted to a specific audience. Writer focuses on creating comprehensive writing, allowing readers to understand clearly.

Writer AI Copywriting Tool

Not only can this tool edit various documents, it can also be integrated on various platforms such as Gmail, WordPress and Slack.

Jasper AI (previously called Jarvis)

As one of the newest AI-based content writing tools, Jasper provides users with templates for various purposes, such as product listings, press releases and product descriptions.

Jasper AI Copywriting Tool

Jasper also allows you to enter a set of keywords that will help you generate texts to your desired style. Offering multiple advanced features such as sentence editing and topic discovery, this AI tool can help you create well-written and captivating product listing and copy for your business.

If you are catering to an international audience, this tool can also help you generate copies in multiple languages. Jasper is able to help translate your copes to 26 different languages. This will be helpful if you hope to expand your craft business globally — allowing people of all languages to understand your products better.

Unbounce Smart Copy

If you are looking to generate multiple copies quickly, Unbounce Smart Copy is able to do so in minutes. All you need to do is to select a copy template and enter a few sentences. From there, this tool’s software will use these sentences to generate relevant copies.

Unbounce Smart Copy AI Copywriting Tool

Unbounce Smart Copy can be helpful in creating product listings and descriptions for any eCommerce business. This tool can also help generate various headlines for your products and even create new product ideas.

Final Thoughts

Overall, AI copywriting tools can be useful in helping your craft business create effective copies, product listings and descriptions in a matter of minutes. While these tools are still not able to replicate the works of actual copywriters, they are still able to provide you with quality results in half the time.

With these tools you will be able to spend less time writing these copies and more time on other parts of your craft business.

Nicole Pascoe Nicole Pascoe - Profile

Written by Nicole Pascoe

Nicole is the co-founder of Craftybase, inventory and manufacturing software designed for small manufacturers. She has been working with, and writing articles for, small manufacturing businesses for the last 12 years. Her passion is to help makers to become more successful with their online endeavors by empowering them with the knowledge they need to take their business to the next level.