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Craftybase is Becoming Stocksmith
After fifteen years, we're changing the name. Here's the full story of why Craftybase is becoming Stocksmith on 1 July 2026.
After fifteen years, we’re changing our name.
On 1 July 2026, Craftybase becomes Stocksmith. The product, your data, your pricing, and the team all stay exactly as they are. But the name is finally catching up with where we’ve all ended up.
Here’s the full story.
Why now?
When we started Craftybase in 2011, ecommerce looked quite different. Etsy was the place to sell handmade goods. The businesses using it were mostly solo makers, and what they needed was relatively simple: track your materials, know your costs, survive tax time.
That’s what we built. A clean, focused tool for people who made things by hand and needed to understand what it was actually costing them.
A lot has changed in fifteen years. And not just for us. The people who found us early grew with it. Many of you started on Etsy and now run multi-channel operations: Shopify alongside a wholesale account, selling through Faire, some of you with your own bricks-and-mortar. You’ve got production schedules now. Employees. Compliance requirements you definitely didn’t have back then.
The software grew to meet all of that. New integrations, batch records, lot tracking, multi-level BOMs, the COGS reports that make tax time genuinely bearable.
The name never quite kept up.
Craftybase made sense when the customer was a crafter. But somewhere along the way, the customer became a manufacturer. A small one, sure. But a manufacturer. The word “crafty” started to undersell what people were actually building.
It felt like the right moment to fix that.
What “Stocksmith” means
The name was chosen deliberately, and we want to explain it properly.
“Stock” is the inventory side: the materials, the supplies, the work-in-progress, the finished goods sitting ready to ship. That’s half the job.
“Smith” is the part we hope you connect with more. A smith is someone who makes things. Blacksmiths, goldsmiths, silversmiths. It’s one of the oldest words in the English language for a craftsperson, carrying the skill, the materials, and the making all in one.
Stocksmith, then, is someone who keeps their stock in order so they can keep making. That’s you. Whether you’re a solo soap maker running batches from your kitchen, or a small team turning out hundreds of units a week for wholesale.
We wanted a name that held both sides: the business discipline and the making itself. Stocksmith does that.
What’s changing on 1 July
Three things, and three things only:
- The name. You’ll see Stocksmith where you used to see Craftybase across the product and website.
- The website. craftybase.com will redirect to stocksmith.io. Both URLs will remain fully functional for a good while, so there’s no deadline to update your bookmarks.
- Your billing descriptor. From 1 July, your bank statements and card receipts will show STOCKSMITH rather than CRAFTYBASE. This is an administrative update to match our legal entity name. Your pricing, billing date, and plan are all unchanged.
That’s it. Three things.
What isn’t changing
Everything else stays put:
- Your account, your data, your recipes, your manufactures, your integrations. Nothing moves.
- Your pricing and your plan.
- The way the software works. Not a single feature is being removed or altered.
- The team and the company behind it. To be absolutely clear: we have not sold or been acquired. Nicole and Nathan are still here, still running it, still answering support tickets.
This is a name change. Not a handoff.
A note from Nicole and Nathan
We’ve been building this alongside you for fifteen years. What started as a tool for tracking soap ingredients has become something a lot of people genuinely rely on to run their businesses. That never stops feeling significant to us.
The name change is the easy part. The harder work has always been earning your trust, and staying useful to you as your business grows. That part doesn’t change with the name.
Thank you for being part of this from the beginning.
Nicole and Nathan
Frequently Asked Questions
Is this a rebrand or has Craftybase been acquired?
This is a rebrand only. No acquisition, no sale. Craftybase has always been operated by Stocksmith Pty Ltd (incorporated in 2013). The product brand is now catching up with the legal entity name. Nicole and Nathan remain founders and owners, exactly as before.
Do I need to do anything before 1 July?
Nothing at all. The change is automatic. Your account, login, integrations, and data are all unaffected. You don't need to update any settings or take any action before or after the cutover date.
Will my Etsy or Shopify integration stop working?
No. All integrations continue working exactly as before. The name on the product changes; the connections to your sales channels do not. Your Etsy, Shopify, WooCommerce, and any other integrations are unaffected.
Why is my billing descriptor changing to STOCKSMITH?
Your bank statements and card receipts will show STOCKSMITH from 1 July instead of CRAFTYBASE. This is an administrative update to match our legal entity name. Your pricing, billing date, and plan are completely unchanged.
Will craftybase.com still work after the rebrand?
Yes. craftybase.com will remain fully functional and will redirect to stocksmith.io. There's no deadline to update your bookmarks: we'll keep both URLs working for the foreseeable future.
