handmade success

How to choose the perfect name for your soap business

Stuck on what to name your new soap business? We give you some pointers on how to choose the perfect name!

If you’re thinking of starting a soap business, congratulations! Soapmaking is a fun and rewarding hobby that can turn into a profitable business. The first step in your journey to becoming a legitimate handmade soap seller is to choose a great name for your business. This can be tricky, but luckily there are some great resources to help you decide. Here are a few things to keep in mind when choosing a name for your soap business:

Keep it simple

A catchy, easy-to-remember name is more likely to stick in customers’ minds than a complicated or difficult one. Anything that can be easily misspelled can be problematic, especially if you are relying on word of mouth and SEO.

Make it unique

With so many soap businesses out there, it’s important to choose a name that will help you stand out from the crowd.

First, think about what makes your soap unique. What sets it apart from all the other soaps on the market? Is it the ingredients you use? The fragrances you create? The colors or shapes of your bars? Use these features to brainstorm some potential names for your business.

Be original

Don’t be afraid to get creative - an interesting or unusual name can really make your business stand out (although it’s good to heed the advice above regarding spelling and pronunciation).

Consider your image

Next, consider what kind of image you want your business to have. Do you want it to be fun and whimsical? Serious and luxurious? Relaxing and natural? Brainstorm some names that reflect the image you want to project.

Think about your target market

Finally, don’t forget to consider your target market. What kind of people are you making your soap for? What will they be looking for in a soap brand?

Choose a name that will appeal to your target market and make them want to try your products.

Example soap business names

To get your creative juices flowing, here are some examples of business names for soap businesses:

  • Bubbly Soaps: This name is perfect for a soap business that specializes in creating fun, colorful soaps.

  • The Soap Opera: This name would work well for a luxury soap brand that sells high-end, handmade soaps.

  • Lavender Dreams: If you specialise in a particular scent, it may be a good idea to incorporate this into your name (although it may be difficult to expand your product range if you go in this direction!)

  • Soap Suds: A cute and catchy name like this one would be ideal for a small, family-run soap business.

  • Simply Soap: A simple and straightforward name like this one would be perfect for a no-frills soap company that focuses on quality over quantity.

See related: Using a name generator for your Etsy store »

If you’re still stuck, try asking friends or family for their input. Sometimes it takes a fresh set of eyes to come up with the perfect name for your soap business. And don’t be afraid to experiment - you can always change your name down the road if it’s not working out.

The most important thing is to choose a name that you’re happy with and that reflects your business in the best way possible.

Nicole Pascoe Nicole Pascoe - Profile

Written by Nicole Pascoe

Nicole is the co-founder of Craftybase, an inventory and bookkeeping software product designed specifically for handmade sellers. She has been working with, and writing articles for, Etsy sellers for the last 12 years. Her passion is to help handmade sellers to become more successful with their online endeavors by empowering them with the knowledge they need to take their business to the next level.