handmade success

How to Run a Profitable Candle Business

Running a candle business can be a profitable venture, but it’s important to know what you’re doing in order to make sure you’re successful.

Candle making is a fun and easy way to create unique and beautiful candles that can be sold online or at local craft shows. In this blog post, we will discuss some of the basics of starting a candle business, including what type of candles to sell, where to find supplies, and how to sell them. We will also provide tips on running a successful candle business, as well as tips for reducing costs and increasing profits. So read on to learn more about how you can start your own candle business today!

What kind of candles should you sell?

There are many factors to consider when choosing which candles to sell. What type of wax do you want to use? Soy wax is a popular choice because it is environmentally friendly and has a long burn time. However, paraffin wax is less expensive and may be a better option if you are selling candles on a budget. Another popular choice is beeswax, which also burns cleanly and slowly but can be more expensive.

Check out our free Candle Fragrance Load Calculator to help you decide on the amount of wax and fragrance you need to make your candles perfect!

You’ll also want to decide whether you want to sell scented or unscented candles. Citrus scents are refreshing and uplifting, while floral scents are romantic and calming.

Once you have determined the type of wax and scent you want, you will need to choose the right container. Glass jars are classic and elegant, while tin cans offer a rustic charm. Ultimately, the best candle to sell is the one that best suits your style and needs.

Once you’ve decided on the type of candle you want to sell, research your competition and price your candles accordingly. By taking the time to research your options and make a thoughtful decision, you can ensure that your candles are a hit with customers.

Where to find candle-making supplies

There are a few different places you can find candle-making supplies. Your local craft store is a great place to start looking. They will usually have a variety of waxes, wicks, and dyes for you to choose from. You can also find candle-making kits that have everything you need to get started. Another option is to order supplies online. There are many websites that specialize in candle-making supplies. This is a great option if you can’t find what you’re looking for at your local craft store and also allows you to buy in larger quantities when your business gets going. You may be able to find what you need around your house or buy from thrift shops. Look for things like old candles, wine bottles, or mason jars that can be repurposed into candle holders.

Tips for running a successful candle business

If you’re thinking about starting a candle business, there are a few things you’ll need to keep in mind to be successful. First, you’ll need to choose a strong niche market. This could be anything from specific scented candles to the type and style of candles made. Once you’ve identified your niche, you’ll need to find a good supplier who can provide you with high-quality materials at a reasonable price. You’ll also need to invest in some good marketing materials. Create attractive labels for your candles and ensure that your website is professional and easy to navigate.

And finally, it’s important to offer excellent customer service to build a loyal base of repeat customers. If you can keep all of these things in mind, you’ll be well on your way to running a successful candle business.

How to keep your candle business running smoothly

As a business owner, you discover that there are a lot of moving parts in keeping your business running smoothly. Candle-making is no exception! Here are a few tips to help you keep your candle business on track:

Stay organized. This one may seem obvious, but it’s important to use a system to keep track of your candle inventory, orders, and shipping schedule. Keeping accurate records of your inventory and sales will help you track which products are selling well and which need to be improved. A little organization in this department will go a long way in keeping your candle business running smoothly, and you’ll thank yourself later.

Second, invest in quality packaging. Your candles may be high-quality, but if they arrive damaged, customers will not be happy. Use sturdy boxes and bubble wrap to protect your candles during shipping.

Thirdly, take the time to build relationships with your customers. Send thank-you notes after each purchase and offer discounts for repeat customers.

Finally, don’t get burned out! Making candles can be a lot of fun, but it’s important to take breaks and recharge occasionally. Make sure to schedule some time for yourself so that you can return to your business refreshed and ready to tackle whatever comes your way.

The best ways to market and sell your candles

There are a few different ways to go about marketing and selling your candles. One option is to sell them online through your own website or an e-commerce platform like Etsy. This can be a great way to reach a global audience and make sales around the clock. Another option is to sell your candles at local craft fairs or markets. This can be a great way to connect with potential customers in person and get immediate feedback about your products.

Another simple way to market candles is through the use of social media. Create a Facebook page or Instagram account for your business, and post photos and descriptions of your products. Make sure to use hashtags so that potential customers can find your page easily. Lean on your social network and friends to help spread the word and share your products. It is amazing how effective word-of-mouth marketing and social proof can help sell a product.

Another great way to sell candles is to offer discounts or free shipping for bulk orders. This can entice customers who are on the fence about purchasing your product. By offering these incentives, you can boost sales and bring in new customers.

Whichever route you choose, it’s important to have a clear and cohesive marketing strategy. Make sure your branding is consistent, and you’re regularly promoting your candles through social media, email marketing, or other channels. With a little effort, you can soon start making those extra sales.

Tips for reducing costs and increasing profits

Reducing costs and increasing profits is a top priority for any business, especially as candle-making can be a very costly endeavor. From the price of wax to the cost of wicks and fragrances, there are many expenses that can quickly add up. Fortunately, there are a few simple tips that can help to reduce costs and increase profits.

One way to reduce costs is to buy your candle supplies in bulk. Many candle suppliers offer discounts for large orders, so it pays to stock up when the price is right. In addition, it’s important to choose fragrances wisely. Some fragrances are more expensive than others, so it’s important to find a balance between cost and customer appeal. Finally, be sure to use high-quality wicks. Cheap wicks can cause problems like smoking and flickering, so they’re not worth the savings. By following these simple tips, you can make sure your candle business is as profitable as possible.


Making candles can be a fun and rewarding experience, but it’s important to keep a few things in mind if you want to be successful. Running a business is hard work, but it’s worth it when you see your products selling like hotcakes. By using the tips we’ve provided in this article, you can make sure that your candles are seen and purchased by as many people as possible. Don’t be afraid to experiment with new marketing strategies, and always remember to have fun with your business!

Craftybase - Inventory Software for Candle-makers

If you’re looking for a way to streamline your candle-making process, Craftybase is the perfect solution. Our inventory software makes it easy to keep track of your materials and manage your orders. Plus, our online platform makes it easy to access your data from anywhere, at any time. So why wait? Start using Craftybase today and see the results for yourself!

Nicole Pascoe Nicole Pascoe - Profile

Written by Nicole Pascoe

Nicole is the co-founder of Craftybase, inventory and manufacturing software designed for small manufacturers. She has been working with, and writing articles for, small manufacturing businesses for the last 12 years. Her passion is to help makers to become more successful with their online endeavors by empowering them with the knowledge they need to take their business to the next level.