How to market your handmade business to new customers.
There's a new wholesale marketplace in town called Handshake. Designed to connect brands and retailers together to connect and trade online, it is designed and run by Shopify and has the potential to take your handmade products to new exciting markets.
So you've made it through the craft show application process, got your booth design sorted out, organised your inventory and have now got a couple of shows under your belt. The next step is to start looking at ways to improve your booth and your sales techniques to maximise those sales.
If you are attending your first craft show, it's a good idea to prepare a checklist of essential items you need on the day. By checking them off before you leave the house, you can ensure that you have everything you need for a successful event.
Although it can feel like Cyber Monday / Black Friday sales are only for big retailers that can afford to make big losses on stock lines, the massive interest that this event creates can also create excellent opportunities for small handmade businesses to generate sales.
It can be quite difficult to get noticed on a large marketplace like Etsy - even if you have great products that people want to buy. To maximise your chances of your listings being seen on this hugely popular handmade platform, you’ll need to put some time into improving your Etsy SEO.
As a handmade business, it’s important to be aware of the days in the year where sales can spike. Being aware of these dates means you can prepare and manufacture enough stock to avoid the dreaded “backorder” scenario that can put many of your potential customers off.
There are now quite a number of options to consider when you start thinking about trying to sell your handmade products on the internet - for first time sellers it is often very difficult to know where to start, so we have compiled this handy guide to the most popular options.