Marketing

How to market your handmade business to new customers.

marketing

SEO strategies for Etsy sellers

Here's how you can improve your SEO on Etsy and drive more traffic to your handmade products!

· 5 min read

marketing

Selling your products on Shopify Handshake

There's a new wholesale marketplace in town called Handshake. Designed to connect brands and retailers together to connect and trade online, it is designed and run by Shopify and has the potential to take your handmade products to new exciting markets.

· 2 min read

marketing

How To Sell Masks On Etsy

If you are a handmade mask designer, Etsy provides the perfect platform for selling your products. But getting your products out to the market requires more effort than design and marketing.

· 3 min read

marketing

Name generators for your Etsy store

We show you five great online tools to help you find the perfect Etsy store name.

· 1 min read

marketing

How to increase your craft show sales

So you've made it through the craft show application process, got your booth design sorted out, organised your inventory and have now got a couple of shows under your belt. The next step is to start looking at ways to improve your booth and your sales techniques to maximise those sales.

· 6 min read

marketing

Free Craft Show Checklist (with printable!)

If you are attending your first craft show, it's a good idea to prepare a checklist of essential items you need on the day. By checking them off before you leave the house, you can ensure that you have everything you need for a successful event.

· 1 min read

marketing

Cyber Monday / Black Friday / Small Biz Saturday: Tips for handmade sellers

Although it can feel like Cyber Monday / Black Friday sales are only for big retailers that can afford to make big losses on stock lines, the massive interest that this event creates can also create excellent opportunities for small handmade businesses to generate sales.

· 4 min read

marketing

How to prepare for your first craft show

Preparing for your very first craft show is often a daunting experience - our blog post goes through what you'll need to consider from application to the big day.

· 3 min read

marketing

How to promote your Etsy shop on Instagram

Instagram can be a difficult promotional channel to start out with as it doesn't quite follow the same rules as other social media. However, Etsy sellers stand to benefit hugely by harnessing the power of this channel.

· 6 min read

marketing

Promoting your handmade products for Mother's Day 2018!

In 2018, Mother’s Day is the 13th May in the United States, Canada, Australia and Germany. In France, it's the 27th May.

· 1 min read

marketing

How to be found on Etsy

It can be quite difficult to get noticed on a large marketplace like Etsy - even if you have great products that people want to buy. To maximise your chances of your listings being seen on this hugely popular handmade platform, you’ll need to put some time into improving your Etsy SEO.
· 8 min read

marketing

Important 2016 Shopping Dates for your Handmade Business

As a handmade business, it’s important to be aware of the days in the year where sales can spike. Being aware of these dates means you can prepare and manufacture enough stock to avoid the dreaded “backorder” scenario that can put many of your potential customers off.
· 2 min read

marketing

How to increase your handmade product conversion rate

You have lots of visitors to your online handmade store, but they aren’t buying! This guide gives you some tips on how to improve your visitor to customer ratio.
· 4 min read

marketing

How to promote your handmade items online

You’ve made your products and created your shop online - now how can you tell the world about it? Here are some ways to promote your business and start bringing in those sales!
· 7 min read

marketing

Where can I sell my handmade products online?

There are now quite a number of options to consider when you start thinking about trying to sell your handmade products on the internet - for first time sellers it is often very difficult to know where to start, so we have compiled this handy guide to the most popular options.
· 6 min read