Inventory, manufacturing process, business success topics for small DTC manufacturers.
handmade success
Sole proprietors pay themselves via owner's draw. S-Corp owners take a salary. Here's how each works, how much to take, and why knowing your COGS comes first.
pricing
Learn how to calculate the unit price for handmade products — with the unit cost formula, real-world examples for makers, and a step-by-step breakdown of what costs to include.
Markup and margin sound like the same thing, but confusing them can cost you real money. Here's what each one means, how to calculate them, and which to use for your handmade products.
Most handmade sellers completely ignore their own labor costs — and it's the single biggest reason craft businesses underprice themselves. Here's the formula that fixes that.
If you're a manufacturing business, it's important to know how to increase your profit margin. In this article, we'll share 6 easy steps you can take to boost your bottom line — from reducing manufacturing costs to improving sales and marketing.
It's important to factor in your overhead costs to your pricing so that you can be sure you are covering all of your costs and maximising your profit margins.
marketing
Black Friday doesn't have to mean losing money. Here's how to run a successful sale as a handmade seller without cutting into your margins.
We cover 9 common pricing mistakes handmade sellers make — from not knowing your true costs to never reviewing your prices — and show you exactly how to fix each one.
We show you how to use psychology and magic numbers in your pricing to improve your sales.
How do you find the right markup for your product that both attracts customers and makes a profit? This guide walks through the formula, percentage vs absolute markups, and worked examples for makers.
Underpricing your handmade work is a damaging mistake that's far too easy to make. Use our proven pricing formula — with worked examples for jewelry, soap, candles, and ceramics — to cover materials, labor, overheads, and platform fees so every sale is actually profitable.
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Because they don't know what their products actually cost to make.
Every week, one practical tip on pricing, materials, and COGS — the numbers that turn a busy craft business into a profitable one.
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![Markup vs Margin: What's the Difference? [With Formulas]](https://craftybase.b-cdn.net/static/blog/posts/markup-vs-margin-difference-thumb-209a11fbb516974a0d6d92638120be93b439daaa0ff92d39b4e41a25e3368d44e5dfee64056dc0a4d7c05bdc1633e07cc49f71a721c3784a6675d7487de3a589.png)
![Pricing Psychology for Handmade Sellers [2026 Guide]](https://craftybase.b-cdn.net/static/blog/posts/pricing-psychology-magic-numbers-thumb-e215e6c2a3b3e7a23cdcf8de0bebc26f5bcf66fc93c092b54828e2234e36aaaf118d518f115490d36829078d3841a12725bba835051c93391f64a8e6dfff0a2d.png)
