Wix Pricing — How Much Does Wix Really Cost in 2026?

If you’ve looked up Wix pricing lately, there’s a good chance you found advice that’s already out of date. Reviews from a few years back still reference the $8.50 Combo plan and the Business VIP tier. Those plans are gone. Wix restructured its entire plan lineup in 2025, and the new tiers look quite different.

The good news: the new structure is actually easier to navigate. Four paid plans — Light, Core, Business, and Business Elite — each with a clear purpose. Once you understand what they’re each built for, picking the right one takes about five minutes.

Here’s what Wix actually costs in 2026, plan by plan.

Last updated: March 2026

What is Wix?

Wix is a browser-based website builder that lets you create a professional-looking site without needing any technical skills. Think drag-and-drop layout tools, hundreds of templates, and a built-in app marketplace — all without touching a line of code.

For makers, the appeal is clear: you get a standalone storefront that you fully own. No marketplace fees on every sale, no getting lost among thousands of similar sellers, and no Etsy or Amazon algorithm deciding who sees your products.

Wix powers more than 700,000 online stores and has a solid ecosystem of apps — including an inventory management integration with Craftybase that syncs your Wix orders automatically, so you’re not manually reconciling sales across systems.

Wix Free Plan — $0/month

Yes, you can build a Wix website for free. But there are two things to know upfront: you can’t sell anything on the free plan, and your site will show Wix ads and run on a Wix subdomain (think yourname.wixsite.com).

But it’s genuinely useful as a starting point. You get access to the full template library and most of the design tools, so you can build out your site before committing to a paid plan. If you’re still deciding whether Wix is the right fit, start here.

Best for: Testing the platform before spending anything.

Wix Light Plan — $17/month (annual billing)

The Light plan is the cheapest paid tier, at $17/month when billed annually (or $24/month on a monthly basis). It removes Wix ads, gives you a free custom domain for the first year, and bumps storage to 2GB.

What it doesn’t include: eCommerce. You can’t list products or accept payments on the Light plan. For most makers, that rules it out immediately.

Where it does make sense: portfolio sites, lookbooks, or a simple “about us” page that directs people to your Etsy or Shopify store. Some makers use it purely as a brand hub while keeping their actual store elsewhere.

Best for: Makers who need a simple web presence but sell on a marketplace.

Wix Core Plan — $29/month (annual billing)

The Core plan is where eCommerce becomes available — and for most makers starting out, this is the right entry point.

At $29/month annually ($36/month if paying month-to-month), you get:

• Online store with unlimited products
• Payment processing and checkout
• Subscription products (great for makers with repeat customers)
• Bookings and event tools
• 50GB storage
• Five collaborator seats

There are no transaction fees on top of Wix’s payment processing. You pay standard credit card fees through whatever payment gateway you use (typically around 2.9% + $0.30 per transaction through Stripe or PayPal), but Wix itself doesn’t take a cut.

The Core plan doesn’t include automated sales tax calculations or advanced shipping rules — you’ll handle those manually. For a smaller shop with straightforward shipping, that’s usually fine.

Best for: Makers launching their first online store, or those moving off a marketplace to their own site.

Wix Business Plan — $39/month (annual billing)

The Business plan sits at $39/month annually ($46/month monthly) and adds a meaningful set of features on top of Core:

• Automated sales tax for up to 500 transactions per month
• Advanced shipping rules and discounts
• 100GB storage
• Subscription analytics and reporting
• Up to 10 collaborators

The automated sales tax feature alone is worth it once your volume picks up — calculating and applying the right rate manually across different states or countries gets tedious quickly. If you’re shipping regularly across multiple regions, that $10/month upgrade from Core pays for itself in saved headaches.

Best for: Makers with growing sales volume who need more automation around tax and shipping.

Wix Business Elite Plan — $159/month (annual billing)

Business Elite is $159/month annually ($172/month monthly) — a significant jump. It includes everything in Business, plus unlimited storage, priority customer support, loyalty programs, and no limits on dropshipping products.

For most independent makers, this is overkill. The features are built for high-volume operations with complex logistics — think brands running multiple storefronts, large wholesale operations, or businesses with serious dropshipping setups.

If you’re at a stage where Wix’s priority support line and advanced analytics genuinely matter, the plan exists for you.

Best for: Large-scale makers or brands with high order volume and complex operational needs.

Which Plan Do Makers Actually Need?

Start with Core if you’re launching or early-stage. It gives you everything you need to take payments, list products, and run a real shop — without paying for features you won’t use yet.

Move to Business once you’re shipping consistently and the manual tax work is eating into your time. The automated sales tax alone tends to justify the upgrade around the 50–100 orders/month mark.

Skip Business Elite unless your business genuinely operates at scale.

And one note on billing: the annual vs monthly difference adds up. On the Business plan, paying monthly instead of annually costs you an extra $84/year. If you’re confident Wix is the right fit, the annual plan is worth it.

Connecting Your Wix Store to Your Inventory System

One of the more practical questions for makers running a Wix store: how do you keep your inventory and order records in sync?

Every Wix sale should flow through to your cost of goods calculations — so you know what you’re actually making after materials, labor, and fees. Without that connection, it’s easy to end up with sales data in Wix and cost data in a spreadsheet that never quite matches up.

Craftybase integrates directly with Wix and pulls in your orders automatically. That means your material usage, COGS, and profit figures stay current without manual entry — which matters particularly when you’re pricing products, doing tax prep, or figuring out which items are actually worth making. You can learn more about how the Wix inventory management integration works.

If you’re also thinking about selling across more than one channel, it’s worth reading through where makers typically sell handmade products online — it covers the tradeoffs between marketplaces and standalone stores in more detail.

Frequently Asked Questions

Final Thoughts

Wix’s new plan structure is cleaner than what came before. The pricing is honest — no transaction fees on top of what your payment processor charges — and the Core plan gives most makers everything they need to start selling.

The main decision is simple: if you’re launching a store, start with Core ($29/month annually). If you’re growing past the point where manual tax calculations are slowing you down, move to Business ($39/month). Skip Business Elite unless your volume genuinely demands it.

And once your Wix store is live, make sure your sales are flowing through to your cost tracking. Craftybase connects directly with Wix so your orders, material usage, and COGS stay current automatically — which makes pricing decisions and tax prep a lot less painful.

Start a free Craftybase trial and connect it to your Wix store when you’re ready.