Etsy Personalization - A Guide for Sellers
Personalization is a great way to improve your listings. In this article, we'll discuss the best way to configure your personalization settings on Etsy.
Connecting Etsy to Wix is a quick and easy way to start developing a better relationship with your customers. Follow our 10 easy steps to connect them now.
Etsy has grown from a niche website to buy quirky goods to the place to buy from independent handmakers online. Last year, Etsy’s revenue was $3.8 billion - that’s certainly mainstream money. Today, Etsy is the first place people head to when they think about selling their handmade goods, but it certainly isn’t the only place to sell.
Once your handmade business finds success on Etsy, it’s a good idea to start diversifying your income streams by expanding to other avenues. One of the best places to sell is on your own website, and Wix is one of the best providers to use to do so.
Wix is a website hosting platform that makes it easy to create a website using its drag-and-drop website builder, and that includes the creation of a store.
Want the lowdown on all of Etsy’s fees so you can price your products better? Download our free Complete Guide to Etsy Fees eBook here →
Discover how Craftybase is the Etsy inventory software you've been missing out on: track raw materials and product stock, COGS, pricing and much more. It's your new production central.
Some handmade sellers only ever have an Etsy store, to which they direct all their customers. Others start their own website and close their Etsy store as soon as they see success. But what about using them both?
Any business that uses a platform to find customers should have a virtual “home” of their own that they own. Why? Because it protects you from changes that are out of your control - Etsy does what it can to make both customers and sellers happy, but it also wants to turn a profit.
There’s nothing stopping Etsy from making a change that could seriously damage your business. It’s unlikely, of course, but an algorithm change could prevent your business from being seen, they could increase fees even further, or they could even be bought out by another company. You don’t need to live in fear of these changes, but you need to know that they are possible.
Of course, it shouldn’t be fear that drives you - there are many benefits to being on both, which we’ll discuss below.
If you want your customers to buy direct from you so you can avoid Etsy’s fees, create a store of your own (on Wix or another platform like Shopify) and link your Etsy to your store, but not vice versa.
Connecting the two will allow you to develop a relationship with your buyers while using Etsy’s checkout (a good option if you don’t want to pay the monthly fees involved with running an online store).
But, if your main aim of developing your website is monetary gain, don’t connect it as explained below.
To connect your Etsy store to your Wix site, simply follow these steps:
Whether you decide to connect your Etsy store or go out on your own, managing your inventory and pricing correctly is key. Craftybasehelps you manage your Etsy store inventory and/or your Wix store inventory, as well as offering pricing guidance, bookkeeping, and much more.Start your card-free free trial today here.
Nicole Pascoe
Nicole is the co-founder of Craftybase, inventory and manufacturing software designed for small manufacturers. She has been working with, and writing articles for, small manufacturing businesses for the last 12 years. Her passion is to help makers to become more successful with their online endeavors by empowering them with the knowledge they need to take their business to the next level.
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