How to Connect Etsy to Wix (Updated 2026 Guide)
The original Etsy embed for Wix was retired in 2023. Here's how to connect Etsy to Wix today using the tools that actually work, with steps, options, and what to watch for.
Etsy has come a long way from a niche corner of the internet. As of 2024, Etsy had 96 million active buyers and generated $2.8 billion in revenue. Mainstream numbers by any measure. For most makers, it’s still the first place they go to start selling handmade goods. But it’s rarely the last.
Once your Etsy shop gains traction, the natural next step is diversifying. Building your own website gives you something Etsy can’t: full ownership of the relationship with your customers. Wix is a solid pick for that: beginner-friendly, flexible, and reasonably priced.
Here’s the thing though: if you’ve searched for how to connect Etsy to Wix and landed on a guide showing an “Etsy Shop” app with a direct embed, those instructions no longer work. That app was quietly retired from the Wix App Market in 2023. The good news is that connecting the two platforms is still very doable. Just through different tools than before.
This guide covers what changed, what your options are today, and how to actually get set up.
Last updated: April 2026
Want the lowdown on all of Etsy’s fees so you can price your products better? Download our free Complete Guide to Etsy Fees eBook here →
Ready to take your Etsy store to the next level?
Discover how Craftybase is the Etsy inventory software you've been missing out on: track raw materials and product stock, COGS, pricing and much more. It's your new production central.
Why use Etsy and Wix together?
Some sellers run their whole business through Etsy and never look back. Others use Etsy as a launchpad, then shut it down once their own site takes off. But there’s a third approach: keeping both. And it has a lot going for it.
Your Etsy store plugs you into a marketplace of nearly 100 million buyers actively looking for handmade goods. That’s a discovery engine you didn’t have to build yourself. Your Wix store, on the other hand, is yours. You control the brand, the customer data, the email list, and the checkout experience.
The benefits of running both at once:
- Reach more buyers. Etsy brings discovery traffic you’d spend years building on a standalone site. Wix captures buyers who already know you and prefer buying direct.
- Reduce platform dependency. Etsy can (and does) change its fees, algorithms, and policies. An algorithm shift or fee increase can hit hard if it’s your only channel. A second platform cushions that risk.
- Build direct relationships. Etsy doesn’t give you your customers’ contact details. Your Wix site can. A newsletter signup, a discount for first-time direct buyers, a follow-up sequence: none of that is possible through Etsy alone.
- Layer your SEO efforts. Your Etsy listings can rank in search. So can your Wix pages. Running both gives you more surface area in search results for the same products.
What changed with Etsy-Wix integration
Up until 2023, Wix offered a native “Etsy Shop” app that would embed your entire Etsy storefront directly into a page on your Wix site. It was simple: install the app, connect your Etsy account, and your listings would appear on a Wix page, using Etsy’s checkout.
That app has been removed from the Wix App Market.
The current approach is different. Rather than embedding your Etsy store inside Wix, you connect the two platforms so that products, inventory, and orders sync between them. Your customers buy from whichever platform they find you on, and the stock counts stay in step automatically.
This is actually a better setup for most sellers. You’re not just displaying Etsy listings inside a Wix shell; you’re genuinely selling on two channels with one inventory.
Your options for connecting Etsy to Wix today
There are a few solid tools for this. None of them are free (the old embed was free), but the cost is modest given what they handle.
Option 1: Etsy Integration by Webkul
This app lives in the Wix App Market and is the most direct replacement for the old Etsy Shop embed. It handles two-way sync between your Wix store and your Etsy account:
- Export products from Wix to Etsy (with category mapping)
- Pull orders from Etsy into Wix
- Sync inventory automatically: when something sells on either platform, the stock count updates on both
Plans run from $10–$30/month depending on the number of products and sync frequency. Wix Premium is required.
Wix’s official help centre points sellers to this app as the recommended Etsy integration.
Option 2: LitCommerce
LitCommerce is a multichannel selling tool that connects Wix to Etsy and 20+ other marketplaces. If you’re selling (or planning to sell) on Amazon, eBay, or other channels as well, it’s worth considering as a central hub.
It handles listing templates, inventory sync, order management, and pricing rules across channels. Plans start from $29/month after a 7-day free trial.
Option 3: ExportYourStore
Another multichannel tool that specifically supports Wix-to-Etsy and Etsy-to-Wix syncing. Useful if you’re working in both directions, publishing listings from Wix to Etsy or bringing Etsy listings into your Wix store.
How to connect Etsy to Wix using Webkul (step-by-step)
Here’s the general setup flow for Webkul’s Etsy Integration, the most commonly used option for Wix sellers:
- Go to your Wix dashboard and click on Apps in the left sidebar, then App Market
- Search for “Etsy Integration” and look for the app by Webkul
- Click Add to Site and follow the prompts to install it
- Open the app from your Wix dashboard (usually under Apps, then Manage Apps)
- Connect your Etsy account. You’ll be redirected to Etsy to authorize the connection
- Configure your sync settings. Decide which direction you want to sync (Wix to Etsy, Etsy to Wix, or both), and set up category mapping
- Run your first sync. Most apps offer a bulk sync option to push your existing products across
- Test a transaction. Make a small test purchase on one platform and confirm the inventory count updates on the other
The specifics vary slightly depending on which tool you use, but the flow is similar across all of them: install, connect, configure sync rules, test.
Before you start, make sure you have:
- A Wix Premium plan (required for Wix Stores)
- A connected domain on your Wix site
- An active Etsy seller account
Should I connect my stores or keep them separate?
It depends on your goal.
If you want customers to buy direct (avoiding Etsy’s transaction fees and keeping the customer relationship), the best approach is to run your Wix store independently and use Etsy to drive discovery. You don’t need to sync your stores; just include your website link in packaging or post-purchase emails and let buyers find their way over.
If you want to genuinely sell across both platforms and manage everything from one place, syncing makes sense. Orders come in from both channels, inventory stays accurate automatically, and you’re not manually adjusting stock counts after every sale.
Many sellers start with just an Etsy store, build a Wix site for brand presence, then activate the sync once sales volume warrants it. There’s no rule that says you have to do everything at once.
Managing inventory when you’re selling in two places
This is where things get complicated fast. When a sale comes through Etsy, does your Wix store update? What about materials? If you sell custom candles and each candle uses 150g of wax, how do you know when to reorder?
The integration tools above handle platform-level inventory sync well: they make sure the same product doesn’t oversell across Etsy and Wix. But they don’t track the materials that go into making your products. That’s a separate problem.
This is where Craftybase’s Etsy inventory management fits in. It tracks your raw materials, calculates your cost of goods, and helps you know exactly what you’ve got on hand and what you need to reorder, across your Etsy, Wix, and other sales channels. You can manage your production inventory in one place, even if your sales are spread across multiple platforms.
Frequently Asked Questions
Can I still embed my Etsy shop directly in a Wix page?
No. The native "Etsy Shop" app that allowed you to embed your Etsy storefront directly into a Wix page was removed from the Wix App Market in 2023. Current integration options work differently: they sync products, inventory, and orders between the two platforms rather than embedding one inside the other. The Webkul Etsy Integration app is the recommended replacement and is available directly through the Wix App Market.
Do I need a paid Wix plan to connect Etsy to Wix?
Yes. To use Wix Stores (required to sync inventory and process orders from third-party integrations) you need a Wix Premium plan with a connected domain. The free Wix tier doesn't support Wix Stores or most paid apps. Plan pricing starts at around $17/month, though this changes periodically, so check Wix directly for current rates.
Will connecting Etsy to Wix sync my inventory automatically?
Yes, that's the main benefit of tools like Webkul or LitCommerce. When a product sells on Etsy, the quantity updates on your Wix store too, and vice versa. This prevents overselling the same item across both channels. Note that this sync covers your finished product stock. If you make your products to order and need to track raw materials and production capacity, you'll need a dedicated tool like Craftybase for that level of inventory visibility.
Can I connect Etsy to Wix without paying for a third-party app?
Not with automatic inventory sync — that requires one of the paid integration tools. You can manually cross-post products to both stores and update stock counts by hand, but this gets tedious quickly once you have more than a handful of products. If you only want to link to your Etsy shop from your Wix site (no sync), you can simply add a button or link in your Wix navigation pointing to your Etsy store URL — no app needed.
Is it worth selling on both Etsy and Wix at the same time?
For most makers, yes — especially in the early and middle stages of building a business. Etsy brings discovery traffic you'd spend years earning on a standalone site. Your Wix store builds long-term brand equity and direct customer relationships. Running both protects you from over-relying on any single platform. The main trade-off is the added admin of managing two storefronts, which integration tools and solid inventory tracking can largely offset.
The bottom line
Connecting Etsy to Wix looks different in 2026 than it did a few years ago — but it’s still worth doing. The old direct embed is gone, replaced by proper two-way integrations that sync your products and stock across both platforms automatically.
If you’re just getting started, Webkul’s Etsy Integration app is the most straightforward option. If you’re managing multiple sales channels or want more flexibility, LitCommerce is worth a look.
Either way, don’t forget the piece these tools don’t cover: your materials, production costs, and the actual inventory of what you make. Craftybase handles your Etsy inventory management and Wix inventory management at the production level — tracking materials, calculating COGS, and helping you price properly across every channel you sell on.
