Inventory, manufacturing process, business success topics for small DTC manufacturers.
selling online
Etsy has the built-in audience. Shopify gives you control. But for makers who care about knowing their true costs, neither platform was built with you in mind.
bookkeeping tax
The best bank account for your Etsy business isn't just good bookkeeping — it's the only way to know what your products actually cost you. Here's what to look for, and which accounts work best for makers.
Struggling with downloading the sales tax data you need from Etsy? We show you step by step how to access this important data for your handmade business.
inventory management
Shopify Flow watches your inventory 24/7 and triggers the right action when thresholds are hit — alerts, emails, tags, tasks, ad pauses. Here are 5 step-by-step workflows built for makers who manufacture, plus why you'll need one more tool for raw materials and multi-channel sync.
We walk you through how to get the sales and order data you need from Etsy's reporting and downloading options — updated for the current Etsy Shop Manager interface.
business
Most handmade sellers have no idea if their order volume is normal. We pulled data from 1,800+ active Craftybase accounts to show exactly what the distribution looks like — and where the inflection points are.
marketing
Discover how to turn a craft hobby — pottery, soap making, candles, jewelry — into a real business. Covers pricing, monetization strategies, and when it's time to start tracking inventory properly.
Etsy doesn't show you your real COGS. Here's how to calculate cost of goods sold as an Etsy seller — materials, labour, overhead — and why it matters more than your revenue.
handmade success
Most advice tells you to pick one platform and focus. The research suggests the opposite — makers who sell on both Etsy and Shopify tend to build more resilient, profitable businesses.
Selling on Etsy, Shopify, or both? Your COGS doesn't care which platform the order came from — but your tracking system needs to. Here's how to get one consolidated number.
Before you sync a single listing, you need to get your product setup right. Here's how to structure SKUs, recipes, and inventory so both platforms stay accurate.
Everything Etsy sellers need to know about tracking materials, finished products, and orders — and when to move beyond spreadsheets.
Thinking about expanding beyond Etsy or Shopify? Here's how to know when you're actually ready — and what to set up before you flip the switch.
Selling on Etsy and Shopify? Your COGS is different on each platform — and most makers never account for this. Here's how to track it accurately across both channels.
Selling on both Etsy and Shopify? Learn how to manage inventory across both channels without overselling, duplicate data entry, or constant spreadsheet headaches.
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Because they don't know what their products actually cost to make.
Every week, one practical tip on pricing, materials, and COGS — the numbers that turn a busy craft business into a profitable one.
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