How to Promote your Handmade Items Online
A guide to marketing homemade crafts online, so you can build your customer base.
We discuss what you should be looking for in a POS system when setting one up for your handmade business.
Point of Sale Readers (otherwise known as POS systems) can be a useful addition to your handmade business as they allow you to quickly take payment for sales made outside of the Etsy platform. Due to their portability, they can be really useful when running market stalls - allowing customers to pay directly by card gives a really professional look to your handmade operation.
There are a number of different readers now on the market offering very similar features so it can be a difficult task to assess which one is the right one for your creative business.
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Start your 14 day free trialThis was launched by Etsy a couple of years back to US sellers on the Etsy marketplace. The reader itself is a small orange device that fits into your smartphone’s headphone jack. The app itself can be installed on either an Android or iPhone.
Comments on the Etsy forums seem to indicate that readers are no longer being sent out or able to be ordered, rumours are that Etsy are replacing this functionality with a partnership with Square in the very near future.
More details about the Etsy Card Reader can be found here: Etsy Credit Card Reader
This is a great, simple to use option for handmade sellers. Square also offers gift card support, customer history, loyalty programs, email marketing and appointment / reservation booking features. As with the Etsy card reader, the Square POS plugs directly into your phone’s headset jack.
PayPal Here is PayPal’s version of a POS system that is popular with retail businesses around the world - it accepts payments in more than 100 different currencies. While not as feature rich as Square and Etsy for handmade sellers, this POS software can support up to 1,000 users on a single account and an unlimited number of SKUs.
The reader is a little different to the above options in that it is a separate device that connects via bluetooth to your smartphone or tablet.
The Shopify POS is much like the PayPal Here one in that it is a seperate “tap, chip, and swipe” reader device that connects via Bluetooth or USB cable.
Regardless of the POS you choose above, Craftybase inventory software can integrate with all making your inventory tracking seamless.
Nicole Pascoe
Nicole is the co-founder of Craftybase, inventory and manufacturing software designed for small manufacturers. She has been working with, and writing articles for, small manufacturing businesses for the last 12 years. Her passion is to help makers to become more successful with their online endeavors by empowering them with the knowledge they need to take their business to the next level.
A guide to marketing homemade crafts online, so you can build your customer base.
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