marketing

Selling your products on Shopify Handshake

There's a new wholesale marketplace in town called Handshake. Designed to connect brands and retailers together to connect and trade online, it is designed and run by Shopify and has the potential to take your handmade products to new exciting markets.

Shopify has recently launched a new wholesale marketplace called Handshake designed specifically for United States based businesses that sell their own products. This makes it a perfect opportunity for handmade sellers looking to expand outside Etsy.

Best of all, there are currently no fees for creating a Shopify Handshake profile or listing your products on the marketplace, so it’s a great way to test the waters on selling wholesale.

The Handshake eligibility requirements are as follows:

  • You are a business based in the US
  • Currently have a Shopify store, with an order history and a direct payment provider enabled (Don’t have one yet? Signup here)
  • Own your brand (i.e., you are not a reseller of products you don’t make)
  • Your products fit into one of the following categories:
    • Apparel & Footwear
    • Beauty & Wellness
    • Home & Living
    • Jewelry
    • Kids & Baby

How to apply for Shopify Handshake

To apply, head on over to Shopify’s supplier application form here: Shopify Handshake Marketplace Application Form. You’ll need to answer some questions about your eligibility (see above), along with providing your legal business name and contact details. From here, a member of the Shopify Handshake team will review your application and will also take a look at your Shopify store to ensure you are eligible and that you make products suitable for the marketplace.

If successful, Shopify will then get in touch to provide you with the next steps to follow. This application process is currently taking approximately 10-14 days.

Selling on Shopify Handshake

As with a regular Shopify store, you’ll have complete control over listing your products including descriptions, pricing and stock availability. Retailers will be able to search and discover your product range and will be able to place an order directly in the Shopify system for stock. These orders will appear as an order in the same manner as your direct-to-customer sales, so there are no new systems to learn or integrate for existing Shopify users.

For Craftybase Inventory + Bookkeeping users, Handshake orders and products will import as part of your existing daily updates and included in your real-time stock tracking as per direct customer Shopify sales.

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