Arrowyn Craban Lauer of Little Gold Fox manages a multi-channel handmade business across four platforms. Eight years in, Craftybase is the system that keeps everything running — especially on the hard days.
Meet Arrowyn.
Arrowyn Craban Lauer runs Little Gold Fox from Portland, Oregon — a handmade business spanning cards, bookmarks, prints, and jewelry that she's been building for over eleven years. She sells on Etsy, through a wholesale Shopify store, on Faire, and through consignment shops around Portland. It's a lot of moving parts for one person to manage.
For Arrowyn, having reliable systems isn't just about efficiency. She manages chronic health conditions that mean her energy level on any given day isn't predictable. The tools she relies on have to keep the business stable whether she's having a high-output week or a difficult one.
When I'm having a low-energy period, I want my tools to back me up so my business doesn't fall apart.
Before Craftybase, Arrowyn managed inventory in spreadsheets. It worked well enough when sales were manageable. Then the pandemic hit, and everything accelerated. Online sales surged. New wholesale accounts opened. The channels multiplied. Manual tracking couldn't keep up.
She tried a few alternatives. One ended up disrupting inventory across her stores and creating more problems than it solved. That experience made reliability non-negotiable. She needed software she could trust completely, not just most of the time.
Running a multi-channel business on your own? Get automation that works even on the hard days.
Try Craftybase free for 14 daysArrowyn found Craftybase through Google and through the Proof to Product community — a maker business group where Craftybase comes up by name as the tool people actually use. She came in knowing exactly what she needed: automatic order imports, inventory that adjusted itself across channels, and a system stable enough to trust.
Craftybase was the right fit. She's been using it for eight years.
Multi-channel automation: Orders from Shopify and Faire auto-import and trigger inventory adjustments without manual intervention. When a wholesale order comes in, Craftybase handles the stock update. She's not checking four dashboards and reconciling by hand.
Consignment tracking: Little Gold Fox has inventory in two to three consignment locations around Portland at any given time. Craftybase tracks transfers so she knows what's where without having to contact each shop individually.
Production records and materials: She logs materials as they come in and uses Craftybase to track what's being used across production runs. It's not the fastest part of the workflow — data entry never is — but the visibility it provides is worth it.
The result is a business that doesn't require constant intervention. Orders flow in, inventory adjusts, and Arrowyn can focus her energy on the creative work and customer outreach that actually moves the business forward.
Eight years in, Craftybase is still the most stable and reliable tool in the stack.
For Arrowyn, reliability isn't a nice-to-have — it's the whole point. A system that works predictably, every day, regardless of what else is happening, is the foundation everything else is built on. That's what keeps Little Gold Fox running.
Replacing spreadsheet sprawl with operational clarity
Predicting stock needs for sensory play kits
Multi-channel automation, consignment tracking, and inventory that stays current without constant manual work.